The beginning: a vision for change
FinDock was born out of a vision by our founder, Bas Visser, to make customer payment management technology accessible for even the smallest changemakers, particularly in the nonprofit sector. From the start, FinDock was built on the Salesforce platform, leveraging its capabilities as the world’s leading AI CRM to empower organizations with a customer-centric approach. In the nonprofit world, organizations quickly understood that payments weren’t just transactions; they were integral, relational touchpoints between a donor and an organization. Inspired by this, FinDock’s mission expanded. We saw that payments could enhance relationships in any sector where a financial transaction is part of the customer journey.
Our new positioning: opening FinDock to new industries
Our refreshed brand reflects how we’ve evolved. We’re thrilled to open the doors of FinDock to a wider array of industries, from insurance and energy to education, government, and communications. Our goal is simple yet profound: to show what FinDock is, why we’re here, and how we bring value to our clients and their customers. Yes, we’re proud to be the No.1 Customer Payment Management solution on Salesforce, but more than that, we’re here to deliver “Customer Payment Happiness” to everyone in the ecosystem: Salesforce, its partners, our clients, and the customers they serve.
A fresh look to reflect our mission
Our brand refresh includes a refreshed logo, adjusted colors, and an updated tone of voice. The gradient color dots represent our commitment to openness and clarity, while our tone is bold, friendly, and optimistic. Our payoff, “For Customer Payment Happiness,” is our promise to make payments simple, enjoyable, and impactful, putting customer happiness at the heart of every interaction.
The three major wins of working with FinDock:
- We care
At FinDock, we genuinely care about both end users and our clients. We empower customers to pay how they want and help organizations innovate and streamline their payments. Our goal is to enable truly customer-centric operations, resulting in increased revenue and satisfaction. Simply put: we make everyone a little bit happier.
- World-Class yet personable
We aim to be a world-class A-brand without losing our personal touch. FinDock is about relationships, authenticity, and keeping promises. We’re approachable, open, and yes, we like to have a little fun along the way. Think of us as “worldly yet close,” a trusted partner who brings people together.
- Bold, inviting, and fun
We could explain FinDock’s capabilities in corporate speak, but why would we? We keep things casual, human, and engaging. FinDock’s tone is friendly, vibrant, and inviting. We’re not just here to sell; we’re here to build meaningful connections and inspire excitement around the transformative power of payments in Salesforce. FinDock offers “happy relief.” Our approach is practical, and our support brings peace of mind, leaving clients feeling empowered and ready to thrive.
About FinDock: the secret ingredient to complete your Customer 360
At FinDock, we believe that payments are the crucial ingredient in the journey to true Customer 360. It should not be relegated to the back office, it should live in the heart of your CRM. Every transaction is an opportunity for interaction, and FinDock makes sure those moments are personal, seamless, and impactful, turning customer transactions into relationship-building touchpoints
By bringing payments to the heart of Salesforce, we also streamline operations and make processes smoother for everyone involved. This alignment creates a “spiral of success,” where each department—marketing, sales, service, and support—thrives, creating a better customer experience, increased loyalty, and a boost in revenue and ROI.
Ready for Customer Payment Happiness?
If your goal is to maximize the potential of Salesforce and bring happiness to both your customers and your team, then FinDock is the answer. As the No.1 Customer Payment Management platform on Salesforce, FinDock is here to unlock a new level of customer centricity, efficiency, and success.
Are you ready to experience the happiness of payments in Salesforce? Let’s embark on this journey together.
Note to Our Valued Partners
As part of our brand refresh, we’re excited to share our new FinDock logo with you. We’d love for you to incorporate this updated logo in your customer communications and on your website to reflect our fresh, forward-looking identity. By using the new logo, you help showcase our shared commitment to delivering “Customer Payment Happiness” and emphasize our alignment as the No.1 Customer Payment Management solution on Salesforce.
You can find our new logo in our brand kit. If you need any specific file formats or guidance on logo usage, please don’t hesitate to reach out to us. Thank you for helping us reinforce the FinDock brand in our mutual efforts to support customers.
