FinDock Brand Guide

The FinDock brand in a nutshell: our logos, colors and guidelines.

The FinDock Logo

FinDock logo horizontal
FinDock logo square

This is our primary logo. The color gradient gives the organic character extra expression. The logo represents adaptability, flexibility and magic. 

Primary Logo | JPG | PNG

In addition to the primary logo, we offer a smaller, square variant. This option should be used when the available space is too narrow for the primary logo.

Square Logo | JPG | PNG

FinDock logo horizontal

This is our primary logo. The color gradient gives the organic character extra expression. The logo represents adaptability, flexibility and magic. 

Primary Logo | JPG | PNG

FinDock logo square

In addition to the primary logo, we offer a smaller, square variant. This option should be used when the available space is too narrow for the primary logo.

Square Logo | JPG | PNG

How to use the FinDock logo

The logo can be used three ways:

 

  • The primary logo on a white background
  • An all-white logo on a blue background
  • An all-white logo on a gradient background

 

how to use FinDock logo

How not to use the logo

Do not use the logo in the ways illustrated to the right and explained below:

  • Don’t transform the logo.
  • Don’t change the resolution.
  • Don’t scale without keeping original proportions.
  • Don’t use the colored logo on a photo.
  • Don’t change the colors of the image and name.
  • Use the transparent PNG whenever possible.
  • Only use the colored logo on a white background.

 

how not to use findock logo

FinDock Colors

The FinDock Brand Guide contains four colors. The main color is Indigo, a solid dark blue color. It’s accompanied by three contemporary secondary colors. These colors flow organically into each other.

Color name RGB CMYK HEX Example

Indigo

36,49,94

100,86,33,25

#24315E

Living Coral 236,87,107 00,78,43,00

#EC576B

Tangerine 255,139,47

00,55,83,00

#FF8B2F
Amethist131,131,192

56,50,00,00

#8383C0

FinDock Typography

The font used for the entire corporate identity is Montserrat. Only the Regular, SemiBold and Bold styles are used.

Alongside are a number of examples for plain text, subheadings and introduction. In the event that the Montserrat cannot be used – for example in some Microsoft Office programs, a replacement font can be used: Arial (Regular / Bold).

Element Style Color

Heading

Montserrat SemiBold, 22/22pt

Indigo #24315E

Alternative

Header
Montserrat SemiBold, 22/22pt Tangerine #FF8B2F
Introduction Montserrat SemiBold, 12/15pt

Indigo #24315E

ParagraphMontserrat Regular, 10/15pt

Indigo #24315E0