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Navigating USAID cuts: building sustainable revenue through recurring giving

Ashley Renee Hampson
August 14, 2025

Written by Ashley Renee Hampson, Nonprofit Specialist (AMER) at FinDock

USAID

As a Salesforce ISV partner who works primarily with NGOs internationally, many of our customers have been impacted by the rapid downsizing of the United States Agency for International Development (USAID) this year, causing drastic changes in their operations and impact. 

For those who may not be familiar, the United States Agency for International Development, commonly known as USAID, was established in 1961 to administer humanitarian aid and development programs globally. Since then, NGOs across the world have leveraged funding from USAID to make significant progress in the areas of economic development, global health, education and social services, human rights, peace and security, and disaster relief.

At FinDock, we’re committed to the success of NGOs and understand the unique fundraising challenges these organizations face. We’re committed to providing practical solutions that help nonprofits build sustainable funding models in Salesforce. In this blog, you can read an overview of USAID funding cuts and about the value of building a strategy for sustainable revenue through recurring individual giving.

 

The ripple effect

As of July 2025, the BBC reports that more than 80% of USAID programs and funding have been cancelled, while of course the issues that NGOs are working to solve continue to affect the lives of millions.

To put this in perspective, in 2022, USAID partnered with 3,727 organizations across more than 100 countries, so the effects have been profound leading to program cuts, staff reductions, and reallocation of resources.

According to Oxfam America who works with many partner organizations across the globe that received USAID funding, because of the stop-work orders from the US government, approximately 23 million children may lose access to education, 95 million lose access to basic healthcare, leading to millions of preventable deaths year over year. In active war zones, such as the Democratic Republic of Congo, the implications were instant, ripping access to clean water from people fleeing violence, potentially leading to more deaths than the war itself.

What’s often overlooked is that program funding represents only one portion of a nonprofit’s budget. These cuts also devastate the operational infrastructure needed to deliver services effectively.  According to research by the Charity Alliance, 47% of their members are facing layoffs, further overstretching the capacity of these critical organizations to make an impact on the lives of millions.

 

The opportunity: building a recurring giving strategy

While it’s difficult to match this level of funding, nonprofits have no choice but to adapt, increase advocacy and accelerate efforts to diversify funding sources through a variety of means including state and local government programs, earned income, and local philanthropy

Technology can help as well to facilitate strategies around managing and scaling individual giving, particularly recurring giving programs.

Taking into account some regional differences, individual giving is on the rise in many countries, and the percentage of gifts made online is expected to at least double over the next decade. An individual giving strategy offers nonprofits a pathway to sustainable funding that can withstand political shifts and changing priorities.

Monthly giving programs deliver unique value during funding transitions:

  • Predictable revenue: Organizations with strong recurring giving programs can forecast income more accurately, enabling better planning even amid institutional funding uncertainty.
  • Higher lifetime value: Studies show monthly donors give 42% more annually than one-time donors.

Increased retention: Monthly donor retention rates average 83% compared to 45% for one-time donors, creating a stable foundation for growth.

Want to learn more about recurring giving? Sign-up for our free webinar on September 17th.

How FinDock and Salesforce can help

FinDock offers a Salesforce native payment solution that reduces the administrative time and effort spent on managing donation payments, allowing for more time to be spent building donor relationships and scaling individual giving programs.

Integrate with your existing nonprofit technology:

  • Built-in connector to Salesforce NPSP and Nonprofit Cloud data models
  • Easy to launch Giving Pages managed directly in Salesforce
  • Scalable infrastructure that grows with your individual giving program

Centralize donor data for better relationships:

  • Drive fundraising strategy with real-time Salesforce reporting
  • Segment donors based on payment data

Offer payment flexibility that donors expect:

  • Support multiple global payment methods through a single platform
  • Enable consistent giving experiences across all channels
  • Seamlessly integrate with NPSP / Nonprofit Cloud’s core fundraising features

For nonprofits that are currently using or considering Salesforce, FinDock provides the tools to build a resilient individual giving program to complement an overall fundraising strategy, all within your familiar Salesforce environment. By making payments simple, connected, and personal, FinDock helps create happier donor experiences that lead to increased giving and stronger long-term relationships.

Take the next step

Ready to explore how to fill the gap by focussing more on recurring giving? Take the next step by signing up for our webinar: ​​Rethink recurring giving: build a sustainer program that scales and hear all about what European nonprofits taught us about recurring donations and how Salesforce and FinDock are bringing those lessons to the US.

 

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